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There’s always 3 questions I get when people ask me about my Amazon Fashion clothes.

What is Amazon Fashion?

Why do you shop on Amazon?

What do you search on Amazon to get your clothes?

After years of explaining (maybe even defending too) Amazon Fashion to my friends and family, I learned that a lot of people don’t know that it exists or really understand what it is. I had a little side hobby of picking out clothes for my friends and sending them links to items that they saw me wearing. You might think, why couldn’t they just find it themselves on Amazon? Well my dear beloved reader, that’s exactly why Colette Prime exists. They actually can’t find my outfits on Amazon, because only a very special person can do what I do. We can discuss that later. The most important thing about this story, is that sharing my clothing dupes and deals with my friends so they could also save money was actually really fun for me. What was also really fun for me, was spending endless hours on that Amazon browser so I could find a $20 outfit that everyone would feel confident in. I definitely get a serious amount of happiness when I find such glorious inexpensive clothing items that no one else has discovered.  I can type very specific searches into Amazon and it’s exciting because you never know what you’re going to get. That’s one of the reasons there is no other Colette Prime. If I pull up one of my favorite online brands, I can’t just type in this specific item that I’m looking for. Yes, it is going to be ten thousand times more user friendly compared to Amazon, but the joy of finding a secret hidden gem is just not there.  I know I will have to pay X amount of money when I shop online at other brands. I have no freaking idea what I will be paying when I begin my search on AF. I can find an outfit at any price point. Also, not to mention the clothes I find on AF save me so much money that it makes up for the long hours put into finding it. Clicking to page 200 of items takes 2-3 hours. I frequently click to a page many others would never ever consider doing.

Because I am shopping for clothes on Amazon all the time, it hit me that I might actually be onto something. If anyone can find an affordable, stylish outfit on Amazon, it’s me. I know the brands to search for and how to tell if the photos/item being shown is real or fake. Anyone can go to Amazon Fashion and shop the brands they promote. I’m doing something much different than that.

So who is me? I’m a CPA living in San Francisco two years out of grad school. I’ve always loved fashion, but I went to school in the south (go Clemson Tigers!) and grew up in Virginia. Before moving, my fashion sense was pretty limited. Limited as in conservative and boring. Once I moved out to SF, I quickly realized how expensive it was to live here, and I had to start shopping smart. My job also took up so much time, especially during my busy season, that I didn’t step foot in a store for months at a time. I had always shopped on AF, but a couple Christmases ago, I got Prime as a gift. Game changer. I could have clothing delivered to my door in two days or less and it was within my budget.  I’ve always been a niche type of gal because that works best for me. I dominate niches. This is my niche and it’s going to be really freaking good.

My blog and IG account are going to spread the word about AF and help shoppers overcome two things in the fashion industry: it’s too expensive and it’s not accessible. Every girl wants to look like she just walked off the NYFW runway, but every girl can’t buy Chanel and Gucci. I am extremely confident that I can find any runway look on Amazon for under $50. Honestly, I think AF will be huge one day and just like everything else, they’ll take over. For people who are interested in what AF is all about, my blog will tell them about the clothes I’ve purchased and want to purchase, including my favorite brands and links to my recommendations. Every outfit shown on my blog is picked by me and only from Amazon. My intention is not to turn you into an AF shopping addict like myself, but to make you at least ask yourself “why the hell am I not shopping on AF?”

I want to point out one last thing. Unlike a lot of fashion bloggers, I am not going to be the only model on my blog and instagram. I think what’s marketable about AF is that it has clothes for all body types. Other fashion brands are limited by their sizes and styles.   Amazon has no limit, unless you make it to page 500 during your search. I also find that a lot fashion bloggers limit themselves by only talking about themselves, and it gets very old, very fast. My Instagram will not be just about me, but my followers as well and I will  feature them consistently on my stories. If I can make someone feel 10x more confident in themselves by giving them a stylish and affordable outfit, then I’ve succeeded in my goal. Fashion is often disempowering because of the price and because of the “it girl” stereotype that seems dominate the industry. I want to change that stereotype and empower women instead by giving them something they feel confident in and don’t feel guilty about spending money on.

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